There's a certain shopping channel located in the South where they actually refer to a guest as "Mr. Know it All", and while he might know a lot, I don't think he knows it all. I do know that he sells it all though and that's what gets my goat (whatever that means). The guy sells everything from kid's toys to tools to electronics! At least in the old days you knew that the host was there to sell stuff to you, period. Lately, they've been positioning theses "experts" as being there only to inform, not sell...riiigghhttt.
I think it cheapens someone's credibility as an "expert" in anything, if you're an expert in everything. And yet, it keeps happening, with the same end result... lagging sales due to consumer skepticism. And I don't blame them a bit for being wary of someone claiming such superhuman intellectual prowess. No one likes a know it all, and no one trusts a salesman who sells too many products, because how can they possibly be passionate about so many items? The pay check, perhaps, but not the products.
1 comment:
I "know" what you mean!
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