Mr. Know it All...

I absolutely hate it when I hear someone referred to as our "Mr Know it All" on a television retailer.  Oh really?!?  They know EVERYTHING?  Do they, or is it just that they SELL everything in every category imaginable? 

There's a certain shopping channel located in the South where they actually refer to a guest as "Mr. Know it All", and while he might know a lot, I don't think he knows it all.  I do know that he sells it all though and that's what gets my goat (whatever that means).  The guy sells everything from kid's toys to tools to electronics!  At least in the old days you knew that the host was there to sell stuff to you, period.  Lately, they've been positioning theses "experts" as being there only to inform, not sell...riiigghhttt.  

I think it cheapens someone's credibility as an "expert" in anything, if you're an expert in everything.  And yet, it keeps happening, with the same end result... lagging sales due to consumer skepticism.  And I don't blame them a bit for being wary of someone claiming such superhuman intellectual prowess.  No one likes a know it all, and no one trusts a salesman who sells too many products, because how can they possibly be passionate about so many items?  The pay check, perhaps, but not the products.  

I'm Lou, and I'm a Horologist...

Easy now, before you go jumping to conclusions, a horologist is an expert on watches and watchmaking. Now, while I might not be an expert in watch making, I seem to be pretty darn good at BUYING watches. The two best places I've found with the lowest prices and coolest selections would have to be ShopNBC and JTV. They both have knowledgeable hosts and outstanding values. It's gotten to the point where I can't be trusted to view their watch shows with a credit card in my hand. Which is a great irony, considering I've spent the last 2o years trying to tempt consumers myself. In fact, I had never bought ANYTHING from a TV Shopping network till I stumbled upon these darn watch shows.

But, what's really ingenious is the way ShopNBC and Invicta Watches have cosponsored a watch forum called watchgeeks.net. They talk about upcoming shows, visitors compare watches and brag about their latest acquisitions...it's brilliant. The folks who frequent the website give ShopNBC and their brands free buzz and enable each others compulsive behaviors, it's like chumming the water to attract sharks. Sadly, I am one of those sharks...like I said, I'm really good at buying watches.