Know Your Audience!

I don't think it's any great secret that most college student's don't have A LOT of disposable income (although these days they're not the only ones in that boat).  When they go out to buy furnishings for their dorm rooms, they're looking for anything that is cheap or free.  Bookshelves made out of 2' X 4' s and cinder blocks are not cheesy, they're innovative.  So, why do I keep seeing TV retailers selling items aimed at students at greatly inflated prices?  Like what?  How about a bean bag chair for $199?!?  A BEAN BAG CHAIR!  You can find them in stores for anywhere from $29-$99, so what kid is going to buy one off TV for twice the price?  Unless some well-heeled mom is watching, I'd say that was an ill conceived offering.  Now, I'm not disputing that the bean bag chairs in question might have been worth the premium price, but to position them as dorm room necessity... at that price point... no.  Sure, if I were in the market or bean bag chairs I might fork over a premium for something nicer, but for use in a college dorm room it would be a waste.

So think about your customer, the economy and where they'll be using your product... or get out the clearance gun.  The choice is yours.