The January Doldrums

Well, it's that time of year again. Time for all of us all to get our Christmas credit card statements and clamp down on spending like a mousetrap on a, well...mouse. Those of us in television retailing see it every year, and yet, every year we're surprised by it. Why is it so many of us in this business have such horrible sort term memory? Don't answer that. Anyway, sales these days are down across the boards, but I'm here to tell you, "don't panic!" Like I said, we go through this every year, so don't worry that your item has lost it's luster, run it's course or hit the end of the product cycle. It's the credit card bills! It's their fault! Buck up, the sun'll come out tomorrow, bet your bottom dollar that tomorrow there'll be sun! After all, if you think our short-term memory is bad, it's NOTHING compared to that of the general public when it comes to spending and bills.

And thank God for that;)